The road to WashIQ
Two guys. One car wash chain. Way too many spreadsheets. Here's what happened next.
Suds Deluxe is born
Akbar and his family launch Suds Deluxe — a Texas express car wash chain built on great service and community values. It grows. Fast. And with growth comes a familiar headache: too many sites, too little real-time visibility into what's actually happening.
💡 The lightbulb (and the first prototype)
Akbar and Shams — who'd seen this exact problem from the software side at companies like Zilliant and Otelier — decide enough is enough. They hack together a prototype to pull live data from the POS and display it in something more useful than a CSV. People who see it immediately ask: "Can I get this?"
🏗️ WashIQ is officially founded
The company is incorporated. The founders go all in. They build in earnest — real-time dashboards, AI-driven alerts, multi-site visibility, and a natural language assistant that answers your business questions like a seasoned analyst would. Minus the hourly rate.
🎟️ Early access opens
The first operators come aboard. Within weeks, they're catching revenue leaks, reducing churn, and making staffing decisions based on actual forecast data — not gut feel and prayer. We're just getting started.
🚀 Full launch
WashIQ goes live for everyone. The car wash industry gets the operating intelligence platform it deserved all along — and operators everywhere finally get to stop flying blind.
